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Marks an important milestone for the brand as it continues to gain traction in the competitive beauty market.
June 27, 2023
By: Charlie Sternberg
Associate Editor
Gen Z beauty brand Lottie London has announced plans to expand into CVS in July 2023. This move marks an important milestone for the brand as it continues to gain traction in the competitive beauty market. Products including viral favorites Superfake Mascara, Stamp Liner Wing Edition, Freckle Tint and Diamond Bounce, bestsellers Oil Slick and Sweet Lips and newly launched Cheeky Glow, Bubble Tea Primer, Stay Matte AF and pH Cream Blush, will all join the CVS Beauty portfolio. CVS is the second U.S. retailer that the brand has partnered with and added to its roster. In May 2021, Lottie London launched at Walmart and Walmart online. “We’re thrilled to see how quickly Gen Zs around the U.S. have fallen in love with Lottie London. Our partnership with CVS helps us further expand our retail footfall and reach new customers in new locations. We are beyond excited to welcome them into our ever growing super engaged #LottieSquadcommunity and provide tools to express themselves and their individuality through makeup using our trend-led affordable products. We will be introducing new customers to our TikTok viral favorites, bestsellers, and new launches. As the brand continues its rapid growth, we’re proud to be joining CVS’s Beauty in Real Life expanding beauty portfolio,” said Nora Zukauskaite, Global Marketing Director at Lottie London. Lottie London will be available to buy in store across 131 Beauty in Real Life stores and online at CVS.
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